{"product_id":"amp-it-color","title":"amp it - color","description":"\u003cp\u003eAmp It Color is POV Beauty’s high-impact, hydrating lip color that delivers rich pigment and luminous glow in one effortless swipe. Built with Elastin Glow Technology™, this creamy formula fuses bold color with restorative lip care — plumping lip texture, sealing in hydration, and leaving a juicy, radiant finish that feels as good as it looks. Available in 8 shades from warm nudes to rich indulgent tones, including Vanilla Latte, Strawberry Shortcake, Toasted Marshmallow, Rich Cocoa, Caramel Creme, Cannoli, Malasada, and Boston Cream.\u003c\/p\u003e\u003cp\u003eWear it alone for a juicy, hydrated lip that looks done without effort — the color that takes care of your lips while it wears.\u003c\/p\u003e","brand":"POV Beauty","offers":[{"title":"cannoli (pale cool pink)","offer_id":47167801819324,"sku":"FG-LIPAMP-CN","price":18.7,"currency_code":"USD","in_stock":true},{"title":"malassada (mauve-y nude)","offer_id":47167801852092,"sku":"FG-LIPAMP-ML","price":18.7,"currency_code":"USD","in_stock":true},{"title":"caramel crème (warm caramel nude)","offer_id":47167801884860,"sku":"FG-LIPAMP-CR","price":18.7,"currency_code":"USD","in_stock":true},{"title":"boston cream (cool milky cocoa)","offer_id":47167801917628,"sku":"FG-LIPAMP-BC","price":18.7,"currency_code":"USD","in_stock":true},{"title":"vanilla latte (pale beige)","offer_id":47167801950396,"sku":"FG-LIPAMP-VL","price":18.7,"currency_code":"USD","in_stock":true},{"title":"strawberry shortcake (warm pinky nude)","offer_id":47167801983164,"sku":"FG-LIPAMP-SS","price":18.7,"currency_code":"USD","in_stock":true},{"title":"toasted marshmallow (mid-tone warm brown)","offer_id":47167802015932,"sku":"FG-LIPAMP-TM","price":18.7,"currency_code":"USD","in_stock":true},{"title":"rich cocoa (deep brown nude)","offer_id":47167802048700,"sku":"FG-LIPAMP-RC","price":18.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/1934\/6108\/files\/amp_it_vanilla_latte_hero.jpg?v=1784817212","url":"https:\/\/getpovbeauty.site\/products\/amp-it-color","provider":"povbeauty","version":"1.0","type":"link"}