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contour it

contour it

Sale price $17.00 Original price $20.00 Save $3.00 (15%)

Contour It is POV Beauty’s creamy, long-wearing lip liner engineered with Color Clutch Technology™ to shape, define, and elevate any lip look with precision. The rich, gripping formula locks pigment exactly where you place it — locking in contour and defining edges without shifting, feathering, or smudging throughout the day. Available in 8 shades from soft nudes to deep, rich tones, including Angel Cake, Dash of Cinnamon, Creme, Toasted Sugar, Bon Bon, Charred Cider, Ganache, and 90% Dark. Pairs perfectly with Amp It Color lip ampoule for a complete, care-forward lip routine.

Define your lip shape and lock in any lip look — the liner that keeps color exactly where you put it, all day.

it’s the inside that counts

color clutch technology ™

color clutch technology ™

locks in lip colortransfer proof

hyaluronic filling spheres

hyaluronic filling spheres

plumpsfills lines

jojoba oil

jojoba oil

hydratesprovides antioxidants

the proof is in the prep

the proof is in the prep

*Results from a consumer perception study of 109 participants. **Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

  1. 01

    Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

  2. 02

    Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

2 steps to amplified lips
efficacious technology, trending ingredients

efficacious technology, trending ingredients

Our exclusive Color Clutch Technology™ locks in lip shape and grips to lip color or gloss for transfer-proof wear.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

mango butter

Rich in antioxidants, vitamins and minerals, enhances the appearance of skin‘s texture.

it’s not just us

4.7 Rated 4.7 out of 5 stars 4.7 Stars (23 Reviews) 4.7 Rated 4.7 out of 5 stars Based on 23 reviews 5 Rated out of 5 stars 18 Total 5 star reviews: 18 4 Rated out of 5 stars 3 Total 4 star reviews: 3 3 Rated out of 5 stars 2 Total 3 star reviews: 2 2 Rated out of 5 stars 0 Total 2 star reviews: 0 1 Rated out of 5 stars 0 Total 1 star reviews: 0 Reviews 23 (tab expanded) Questions (tab collapsed) Filters Write a Review (Opens in a new window) 23…

faqs

faqs

is this collection limited-edition?

Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

can i buy the shades individually?

Yes! Amp It and Contour It are available individually.

are these lip products new formulas?

No, these formulas are the same Amp It and Contour It you know and love! You can see the full ingredients list at povbeauty.com .

do the colors taste like the desserts they are named after?

Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It.

can these be worn alone?

Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

will it dry out my lips?

Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.

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