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dew it set

Sale price $134.30 Original price $158.00 Save $23.70 (15%)

Dew It is POV Beauty’s complete skin prep regimen designed to deliver radiant, dewy skin. This multi-step routine deeply hydrates, nourishes, and enhances your natural glow — layering a priming milk essence, hydrating serum, and moisturizer for skin that looks luminous and feels plump. Ideal for dry, normal, and combination skin types seeking a full hydration routine.

A complete skincare routine on its own — and the full skin prep system that transforms how makeup looks and wears, for anyone who’s ever wondered why their foundation doesn’t look as good as the tutorial.

it’s the inside that counts

2X FermentVital Complex™

2X FermentVital Complex™

hydratesbrightensclarifies

MegaMirrored Molecular Complex™

MegaMirrored Molecular Complex™

restores vibrancysupports skin barrieradds mega glow

Barrier Bolster technology™

Barrier Bolster technology™

supports skin barrierretains moistureadds all day hydration

Gripping Glaze technology™

Gripping Glaze technology™

primeshydratesblurs

the proof is in the prep

the proof is in the prep

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects.

patented technology, trending ingredients

patented technology, trending ingredients

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

it’s not just us

4.8 Rated 4.8 out of 5 stars 4.8 Stars (141 Reviews) 4.8 Rated 4.8 out of 5 stars Based on 141 reviews 5 Rated out of 5 stars 127 Total 5 star reviews: 127 4 Rated out of 5 stars 7 Total 4 star reviews: 7 3 Rated out of 5 stars 3 Total 3 star reviews: 3 2 Rated out of 5 stars 4 Total 2 star reviews: 4 1 Rated out of 5 stars 0 Total 1 star reviews: 0

faqs

faqs

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

can a good moisturizer help with makeup application?

Yes, moisturizers are designed to hydrate and soothe dry skin helping in mitigating dry patches or cakiness in makeup. Whip It is designed to work under makeup so complexion looks more smooth, flawless & radiant.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

what does a lip ampoule do?

Intensive hydration: deeply moisturizes, leaving lips softer and smoother. Plumps and firms: peptides or hyaluronic acid help attract moisture for fuller, firmer lips. Restores dryness: targets dry lips, restoring softness and health.