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drip it

Sale price $30.60 Original price $36.00 Save $5.40 (15%)

Drip It is a hydrating and brightening face serum by POV Beauty that delivers deep moisture, nourishment, and a luminous, dewy glow. This lightweight serum absorbs quickly to visibly plump skin, smooth texture, and enhance your natural radiance — making it the ideal daily hydration treatment for all skin types. Layer it under moisturizer for a complexion that looks lit from within. Ideal for all skin types seeking a dewy, radiant glow.

Wear it alone for a luminous, lit-from-within glow — or layer it before foundation for a plump, hydrated canvas that gives makeup that blurred, MUA-level finish.

it’s the inside that counts

2X FermentVital Complex™

2X FermentVital Complex™

hydratesbrightensclarifies

Panthenol

Panthenol

moisturizessoothesrefreshes

MegaMirrored Molecular Complex™

MegaMirrored Molecular Complex™

restores vibrancysupports skin barrieradds mega glow

apple fruit extract

apple fruit extract

improves elasticitystrengthens barrierlocks in moisture

the proof is in the prep

the proof is in the prep

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

where it fits in your routine

drench it

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

drench it

drip it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

You Are Here

drip it

whip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

how to apply

2 steps to a fresh complex

  1. 01

    Apply 2-3 drops of Drip It straight onto your face or into your palm.

  2. 02

    Massage onto face, neck & décolleté until fully absorbed.

2 steps to a fresh complex
patented technology, trending ingredients

patented technology, trending ingredients

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

it’s not just us

4.9 Rated 4.9 out of 5 stars 4.9 Stars (963 Reviews) 4.9 Rated 4.9 out of 5 stars Based on 963 reviews 5 Rated out of 5 stars 875 Total 5 star reviews: 875 4 Rated out of 5 stars 64 Total 4 star reviews: 64 3 Rated out of 5 stars 14 Total 3 star reviews: 14 2 Rated out of 5 stars 8 Total 2 star reviews: 8 1 Rated out of 5 stars 2 Total 1 star reviews: 2

faqs

faqs

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.

when should I apply serum in my skincare routine?

Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.

what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.

how long will it take to see results from a serum?

Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.

how often should I use a serum?

Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.