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glaze it

Sale price $23.80 Original price $28.00 Save $4.20 (15%)

Glaze It is a skin-gripping face primer by POV Beauty that creates a glazed, refined texture for long-lasting makeup wear. Its adhering tack formula smooths pores, refines skin texture, and locks makeup in place all day — delivering a glass-skin finish that keeps everything looking flawless from morning to night. The ultimate makeup insurance for a polished, perfected base. Suitable for all skin types. Pairs seamlessly with Drench It, Drip It, and Whip It for a complete skin prep routine.

Wear it over your skincare for a glazed, glass-skin finish — or use it as the final prep step that grips makeup in place from morning to night, no touch-ups needed.

it’s the inside that counts

Gripping Glaze technology™

Gripping Glaze technology™

primeshydratesblurs

Niacinamide

Niacinamide

brightenshydratesimproves skin tone

Glycerin

Glycerin

hydratessupports skin barrierimproves skin texture

Adenosine

Adenosine

improves elasticityamplifies radianceboosts skin barrier

the proof is in the prep

the proof is in the prep

*Results from a consumer perception study at a third-party testing facility on 32 participants.

where it fits in your routine

drip it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

drip it

whip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

glaze it

Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

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glaze it

how to apply

2 steps to a fresh complex

  1. 01

    Dispense 1-2 pumps into your palm and massage evenly to face.

  2. 02

    Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

2 steps to a fresh complex
efficacious technology, trending ingredients

efficacious technology, trending ingredients

Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.

niacinimide

A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

glycerin

Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.

polymers

Helps improve the texture, feel, and appearance of overall skin.

it’s not just us

4.7 Rated 4.7 out of 5 stars 4.7 Stars (571 Reviews) 4.7 Rated 4.7 out of 5 stars Based on 571 reviews 5 Rated out of 5 stars 471 Total 5 star reviews: 471 4 Rated out of 5 stars 69 Total 4 star reviews: 69 3 Rated out of 5 stars 19 Total 3 star reviews: 19 2 Rated out of 5 stars 9 Total 2 star reviews: 9 1 Rated out of 5 stars 3 Total 1 star reviews: 3

faqs

faqs

how long do I wait before applying makeup?

You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.

can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.

why should a primer be hydrating?

A hydrating primer offers several benefits: Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness. Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches. Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines. Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.

how does a primer work to smooth the skin?

Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother. Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer. Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas. Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.

when should I apply a primer?

Apply primer after your skincare routine, but before makeup. Here's the ideal order: Cleanser: Start with a clean face. Essence: Helps balance and prep skin. Serum: Apply targeted treatments or serums (e.g., radiance, fine lines). Moisturizer: Hydrate skin for better makeup application. Sunscreen: Always apply sunscreen during day before any makeup. Primer: The final step before applying makeup.