snatch it eye serum

Snatch It is a PDRN-powered, cream-to-serum eye treatment that brightens, firms, and smooths for eyes that look more awake and visibly renewed over time—all while priming the undereyes for concealer.

Snatch It helps improve the appearance of dark circles, fine lines, loss of volume, loss of firmness, undereye dullness, dryness, and concealer creasing.

Efficacious concentrations of salmon-derived PDRN help lift and enhance skin elasticity; a multi-peptide complex minimizes the appearance of fine lines and wrinkles; and ceramides support the delicate skin barrier of the eye area.

Snatch It is suitable for all skin types. The formula is dermatologist tested, non-irritating, safe for sensitive skin, and formulated to POV Beauty’s uncompromising standards. As always, we recommend a patch test before full use.

Although results may vary, many customers notice a smoother, brighter, more hydrated eye area after just one use. More dramatic results—firming, lifting, and an improved appearance of fine lines and wrinkles—occur with continued use.

Apply Snatch It Eye Serum to the undereye area only, avoiding direct contact with the eyes and eyelids.

Apply Snatch It after Drench It and any serums, as this ampoule has a richer texture. Follow with Whip It for maximum hydration.

Although results may vary, some customers notice smoother-looking, plump, glowing skin, while visible improvements typically appear with consistent use over several weeks.

Yes! Like all our skin prep products, Snatch It is designed to layer. If you're using with strong actives (like retinoids or exfoliating acids), introduce Snatch It into your routine slowly and listen to your skin.

Snatch It is a topical skincare product designed to improve the appearance of fine lines and wrinkles. It does not replace professional cosmetic procedures.

Snatch It is formulated to be gentle, and tested to be suitable for sensitive skin, but every skin type is different. We recommend patch testing and discontinuing use if any irritation occurs.

Absolutely. Like all our skin prep products, Snatch It smooths and primes skin for flawless makeup application. Apply before Whip It and Glaze It in your pov routine.

Yes—SPF should always be the last step in your daytime skin prep routine, especially when addressing signs of aging.

PDRN (Polydeoxyribonucleotide) is a DNA fragment known in Korean skincare for its ability to lift and enhance elasticity at the foundational level. Developed in collaboration with top Korean chemists, we’re among the first U.S. brands to formulate with low-molecular weight, salmon-derived PDRN at an efficacious concentration.

PDRN helps firm, lift, and plump the skin while reducing the appearance of fine lines and wrinkles.

Our PDRN is a topical skincare ingredient designed to improve the appearance of fine lines and wrinkles. It does not replace professional cosmetic procedures.

Our low-molecular weight PDRN is derived from responsibly sourced salmon. It is cosmetic-grade and processed for topical skincare use.

PDRN helps strengthen skin at its foundation by supporting renewal and elasticity. With consistent use, this leads to smoother-looking fine lines and wrinkles—and skin that appears firmer, plumper, and more lifted over time.

PDRN is generally well-tolerated, even by those with sensitive skin, and is often included in formulas designed to soothe and support skin recovery. Our PDRN is dermatologist-tested and made with all skin types in mind including breakout-prone and irritation-prone skin. PDRN is great for those looking to reduce fine lines and wrinkles. As always, we recommend patch testing before full use.

Although results may vary, many customers notice plumper, smoother, more hydrated skin quickly. More dramatic results—firming, lifting, and an improved appearance of fine lines and wrinkles—occur with continued use over several weeks.

The pov team visited Korea, the skincare capital, to source only the most promising ingredients—the ones that deliver real results. We were blown away by the research on PDRN and its ability to help skin look firm and lifted with a reduced appearance of fine lines and wrinkles. When we returned to the U.S., the concept for Snatch It was born.

As with many cosmetic ingredients, there is limited pregnancy-specific research on topical PDRN. We recommend consulting your healthcare provider before using any new skincare products during pregnancy, especially if you have specific concerns or sensitivities.